80 "The Romance of Consumption": The Rise and Fall of E-commerce Shopping Festivals
In this June paid episode, we timely discuss one of the Chinese people's "traditional holidays"—"618" and "Double 11." Since the 2010s, shopping festivals centered around "Double 11" and "618" have been artificially constructed into a nationwide consumption frenzy. Platforms, brands, suppliers, and consumers have all enthusiastically chased growth. In recent years, with shifts in consumption trends, profound changes have occurred in both the landscape of shopping festivals and the e-commerce industry. In this episode, we once again invite the popular Teacher Li Dazang to return, to discuss the history of the evolution of shopping festivals with Chinese characteristics over the past decade, and to share the secrets of the e-commerce industry from the perspective of a retail veteran.
Original Chinese title & description
80 “罗曼蒂克消亡史”：电商购物节的起与伏
6月的付费节目，我们来应景地聊聊中国人民的一个“传统节日”——“618”和“双11”。从2010年代起，“双11”和“618”为主角的购物节就被凭空塑造成一个全民的消费狂欢。平台、品牌、供应商、消费者们一起热烈地追逐增长。近年来，随着消费趋势的转向，购物节和电商行业的格局都发生了深刻的变化。 本期节目，我们再次邀请广受欢迎的李大脏老师返场，聊一聊十多年来的中国特色购物节变迁史，并从一个零售老兵的视角分享电商行业的秘辛。
Participation credit “本期参与者”：沙青青（微信公众号：13号埋立地、小红书：Sha-13号埋立地）。
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