160 Opening a Store: A Ramble on the Science and Mysticism of Offline Business
In this episode, "Li Dazang," an old friend of Leftover Talk, returns to discuss the topic of site selection in offline business. The conversation begins with the hottest offline commercial landscape in Shanghai in 2025—Louis Vuitton. This LV store has single-handedly changed the "lukewarm" status quo of Xingye Taikoo Hui, making it one of the most popular shopping malls in Shanghai. What kind of game of strategy exists between brands and shopping malls in the process of tenant recruitment and store expansion? Why do some malls, despite having excellent locations, simply fail to catch on? Is there really so much mysticism in offline business? What are the pitfalls in the food and beverage industry that one must absolutely avoid? In this episode, Teacher Li Dazang shares his first-hand experience.
Original Chinese title & description
160 开店：漫谈线下商业的科学与玄学
本期节目，《边角聊》的老朋友“李大脏”返场，漫谈线下商业的选址话题。话题开始自2025年上海最红火的线下商业景观——路易号。LV的这家店铺一举改变了兴业太古汇“温吞水”的现状，让它成为上海人气最旺的商场之一。 品牌与商场，在招商和拓店的过程中，有怎样的博弈？为什么有的商场明明地段很好，但就是火不起来？线下商业真的有那么多玄学吗？餐饮有哪些坑千万别采？本期节目，李大脏老师带来他的一手经验。
Participation credit “本期参与者”：沙青青（微信公众号：13号埋立地、小红书：Sha-13号埋立地）。
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