How 360 Podcast Deeply Intervened in the U.S. Presidential Election
On November 6, Beijing time, the results of the 2024 U.S. presidential election were settled, with former President Trump returning to the White House. Since Trump’s assassination attempt, Biden’s withdrawal, and Harris’s assumption of the role under pressure, the election period has been flooded with gossip, candidate statements, and other content across various media. In the past, traditional media have always played a key role in presidential elections, but now, podcasts have become an important platform for candidates to appear and articulate their views. Candidates have appeared on various podcast programs, and Trump’s interview on “Joe Rogan” became a phenomenal piece of content. Compared to previous elections, why is 2024 being called the “first year of the podcast election”? What different mindsets do the attitudes and usage of podcasts by the two U.S. parties represent? And what changes have occurred in the attitudes of social networks and traditional media toward the election? Listen to the wonderful sharing by Yang Yi and Sha Qingqing!
Original Chinese title & description
360 播客如何深度介入美国大选
北京时间11月6日，2024年美国总统大选结果尘埃落定，前总统特朗普重回白宫。自特朗普遇刺、拜登退选、哈里斯临危受命以来，本次选举期间，各类八卦消息、候选人发言等内容在各种媒介纷至沓来。以往，传统媒体一直在大选中起到关键作用，而现在，播客成为了候选人亮相、阐述观点的重要平台，候选人分别做客各类播客节目，特朗普在“Joe Rogan”的访谈更是成为现象级传播内容。与前几届相比，为什么2024年会被称为“播客大选元年”？美国两党对播客的态度和使用代表了什么不同心态？社交网络和传统媒体在大选中的态度又发生了什么变化？请听杨一与沙青青带来的精彩分享！
Participation credit “本期话题成员”：沙青青（微信公众号：13号埋立地）。
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